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"You don’t write because you want to say something, you write because you’ve got something to say."

~F. Scott Fitzgerald

 

 

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Business Writing

Unlike more creative forms of writing, business copywriting in Michigan is a form of problem solving and calls for fresh thinking, strict language skills and relevant industry knowledge. The ultimate goal is to educate, build interest, increase traffic or generate sales. With so much riding on effective communications, companies often hire a business copywriting expert when they just don’t have the time to produce quality materials. Write Brained can help your company create:

  • Case Studies
  • White Papers
  • Bios
  • HR Manuals
  • Internal Newsletters
  • Annual Reports
  • PowerPoint Presentations

Request a complimentary, no-obligation consultation to learn how Write Brained’s business writing expertise can save your company time and money.


Our Approach

As with technical writing, Write Brained starts its business writing process by reviewing existing materials and interviewing subject matter experts to understand your product or service and how it makes life easier for your audience. We also conduct additional research, if necessary. In general, our approach includes four steps:

Organize Material
This can be as simple as collecting our thoughts or as detailed as producing a multi-level outline of the material to ensure that we develop a proper flow of information and give prominence to the most important points.

Define the Audience
Write Brained helps you develop custom profiles of your audience so your message speaks directly to who your reader is, what keeps them awake at night and what inspires them to act. Establishing this emotional connection is the key to transforming basic information into engaging content.

Write
It’s important to use enough words to make your message clear, but no one in business has time to read flowery prose. Write Brained’s process tends to be structured and organized. With proper information gathering and research, copy generally falls into place.

Edit and Proofread
Once the material is written, Write Brained steps away from it. Twenty four hours later, we re-read our work to fine tune messaging and style and read it out loud to hear how it sounds. Our proofreading process is reading front to back for comprehension and then back to front, right to left for typographical errors. We can’t tell you how many times our technique has caught errors missed by software programs. Some say this process is painful; we say it’s much less painful than distributing marketing materials with embarrassing mistakes.

Write Brained’s other specialties include:

Technical Writing
SEO Copywriting
Medical Writing
Marketing Writing
Other Copywriting

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