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Copywriting Samples

To get a sense for our expertise and services, Michigan-based Write Brained offers the following copywriting work examples for your consideration. If you have trouble viewing any of the pieces, use the Zoom feature on your Internet browser to adjust the size.


SEO Copywriting
Provided a multi-faceted approach to web copy writing to increase traffic and maximize ROI.
William J. Vasileff, M.D. website - View
David Stoker, M.D. website - View


Technology Email Marketing

Edited and launched an email marketing campaign to engage technology companies in meaningful conversations and position client as an industry thought leader. View


MSImmersion Sales Sheets

Developed a suite of materials to help a market research firm promote a collection of social research approaches that leverage the information customers are freely sharing online. Sample 1, Sample 2, Sample 3.


Textalytics Sales Sheet

Translated a sophisticated research methodology into an easy-to-understand product to support business development. View


Market Research Case Study

Wrote a case study to demonstrate the effectiveness of a proprietary segmentation research tool developed by a market research firm. View


Institute for Multi-Sensory Education Brochure

Revamped the content and design of a sales brochure used to secure enrollment in teacher training workshops.View


Market Strategies International Brochure

Developed a multi-purpose corporate brochure based on research with existing clients. Its core messaging served as consistent language throughout marketing efforts and materials. View


Seniors Research Group Recruitment Brochure

Created a direct-response brochure to encourage mature Americans to join a research panel and voice their opinions on products, services and public policies. It resulted in 10,000 panel members. View


Seniors Research Group Print Ad

Produced a direct-response ad that persuaded 15,000 mature Americans to join a market research panel. View


Seniors Research Group Newsletter

Wrote a series of award-winning newsletters designed as a member-retention strategy for research panelists.View


NCOA Networks
Magazine Article

By-lined a trade magazine article focused on Corporate America’s burgeoning interest in the senior market. View


Levi Smith Real Estate Direct Mail

Developed a file folder, designed as an homage to The Wall Street Journal, to engage clients in meaningful conversations and reinforce brand while housing current lease documents. View


Detroit Grand Prix Media Guide

Wrote and edited a 100-page guide to provide the media with comprehensive background information on the ITT Automotive Detroit Grand Prix. View


Detroit Zoo News Release

Created a news release designed as a birth announcement scroll, which was secured with a ribbon and rattle and delivered in unique packaging. Dozens of print and broadcast reporters covered the story. View


Dinosauria II Press Kit

Developed an award-winning press kit to kick off media coverage for The Detroit Zoo’s blockbuster summer exhibit, Dinosauria II. The information generated local, regional and national print and broadcast coverage. Attendance at the Detroit Zoo increased 13 percent over the course of the exhibit, and Dinosauria II captured 46 percent of Detroit Zoo guests.

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